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Charlottesville Real Estate Auctions vs. Traditional Sales? .1

May 14, 2009

This is a great topic for home sellers as they do not really understand the auction method of sale as it pertains to real estate. So, is selling your home at auction a better way to go rather then listing it with a traditional real estate agent?

The answer is an emphatic yes.
The auction method of sale gives consumers many more options when it comes to selling their home. But before I speak to the advantages let’s clear up some of the misconceptions. The word auction does not always mean foreclosure or short-sale. The auction method of sale is absolutely not always for distressed situations. This method of sale and the psychology behind it generates a tremendous amount of curiosity and interest for home buyers. Just seeing the word Auction on a real estate sign or in the MLS get buyer’s energized. If the auction is marketed correctly and administered ethically by an Auctioneer, the community will recognize this means of sale as a positive and not a negative. Buyers will always want to preview auction properties before traditional real estate listings.

The auction buzz

So now you have the energy and a buzz around your property that is being sold at auction. What are the advantages? The first advantage is flexibility. If you list your home with an auction firm, make sure they are also licensed to carry out traditional real estate sales, too. If the home does not sell at auction then it can immediately come on the market in the traditional sense. This will give you a competitive advantage with respect to a sales strategy. Yes a sales strategy, more tools that can bring an actual signed sales contract in less than 30 days. By coupling the auction method to traditional real estate sales you have created the perfect situation to sell your home.

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Real Estate Auctions vs. Traditional Sales? .2

May 13, 2009

Is it a sales plan or marketing plan?

The typical sales plan for a Realtor is to market the property on the MLS and wait for offers. Ok to be fair, I am a Realtor as well, we do run ads in the print media but typically most buyers find homes online via the MLS sharing it’s listing data with major, consumer real estate websites or from Realtors sending clients MLs listing data directly. In a sense the MLS markets the property. As a Realtor this is automatic. As soon as I input your home in the MLS it is marketed on the major real estate Read more

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Charlottesville Foreclosure and Bank Owned Real Estate Auctions

March 11, 2008

Thought I would address this topic in the Charlottesville real estate market, as the question comes up quite often. The general public is extremely curious about this topic. An auction if executed correctly and ethically is the best way to buy and sell a home in any market. Moreover, the auction method of sale is not only for foreclosures and distressed situations. This is important to know because auctions styles and protocols for consumers are very different depending Read more

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